Most businesses don't fail because of bad ideas or products.
They fail because they're stuck in marketing quicksand—constantly chasing new strategies, jumping from trend to trend, and never truly diagnosing what's working... and what's failing.
Is This YOU RIGHT NOW?
🔴 You're running ads... but they aren't converting the way they should
🔴 You're posting content... but it's not generating qualified leads
🔴 You've tried coaching, masterminds, and "funnels"... but growth still feels painfully slow
🔴 You've paid 10's of thousands of dollars for the most popular Guru's to help you, but you've spent more on their services than you've actually made.
The Real Problem?
Most Business Owners Can't See Their Own Marketing Blind Spots
Hi, I'm Draye Redfern,
Founder of Fractional CMO.
After helping nearly 1,500 businesses with their marketing and scaling efforts, I've discovered something shocking that affects every business owner from the brand new entrepreneur to $19 Billion dollar private equity companies...
Almost every business has 2-3 critical marketing flaws that are silently killing their growth potential.
One client was spending nearly $50,000/month on ads targeting the wrong audience entirely. Another was losing 71% of potential customers because their follow-up sequence was broken. And countless others were leaving 6 to 7-figures on the table through poor retention strategies.
But here's the good news:
Once you know exactly what's broken, fixing it becomes simple.
✅ Identify exactly which parts of your marketing are broken
✅ Score your business across all 6 critical growth areas
✅ Provide a step-by-step roadmap of what to fix first
✅ Show you which strategies will create the fastest results
The ANCHOR Framework:
Your Marketing Growth Blueprint
Most marketing is a messy, overwhelming guessing game.
But when you break it down into six easy to diagnose areas of improvement, everything becomes clear.
Are you hemorrhaging opportunity at the top of your funnel? Do you not have the awareness that you need? Do you have an issue knowing what to double down on, and what to eliminate.
Our proprietary ANCHOR Framework system analyzes your entire marketing ecosystem:
Are you bringing in quality leads or just wasting ad spend?
Are your targeting parameters reaching the right audience?
Is your messaging resonating with potential buyers?
Are you diversified across channels or overly dependent on one traffic source?
Are your lead magnets converting visitors or turning them away?
Is your cost per acquisition trending upward while results diminish?
Is your follow-up building trust or pushing prospects away?
Are leads engaging with your content or ignoring it?
Does your email sequence guide prospects through a clear journey or confuse them?
Are you addressing objections at the right time?
Are you segmenting your audience properly or sending everyone the same generic messages?
Are your open rates and click rates declining over time?
Is your offer positioned to sell or missing critical elements?
Does your pricing strategy maximize value or leave money on the table?
Is your unique value proposition crystal clear or muddled?
Are you properly communicating urgency and scarcity?
Are your sales calls converting at industry standard rates?
Are you properly addressing objections in your sales process?
Does your checkout process have hidden friction points?
Do prospects see you as a trusted expert or just another option?
Is your personal brand consistently reinforcing your authority?
Are you leveraging social proof effectively?
Do you have a content strategy that positions you as a thought leader?
Are your testimonials working as hard as they could be?
Are you building relationships or just transactions?
Is your messaging authentic to your brand voice?
Are your marketing efforts data-driven or based on hunches?
Do you have proper tracking set up to measure what matters?
Are you regularly A/B testing key elements of your funnel?
Do you understand which metrics actually drive revenue?
Are you wasting resources on vanity metrics?
Is your marketing spend allocated proportionally to results?
Can you confidently explain the ROI of each marketing channel?
Are you maximizing customer value or constantly hunting new clients?
Do you have a systematic approach to generate referrals?
Is your churn rate above industry average?
Are you effectively cross-selling and upselling to existing customers?
Do you have a proven reactivation strategy for dormant clients?
Are you gathering actionable feedback from customers who leave?
Is your lifetime customer value increasing or decreasing over time?
Here's What You'll Get Today
For Just $97
Explore tailored marketing solutions designed to accelerate your business growth.
Your diagnostic includes our Marketing Effectiveness Score that rates each component of your marketing on a scale of 1-100, instantly revealing your strengths and critical weaknesses. This data-driven system identifies which elements need immediate attention, eliminating marketing guesswork completely. The Fix-It Guide translates these scores into a prioritized action plan using our 80/20 analysis—focusing you on the 20% of changes that will drive 80% of your growth. Each recommendation is calibrated to your specific scores, providing tailored solutions rather than generic advice. Refined across 1,000+ businesses from six to eight figures, our benchmarking shows not just your absolute performance, but how you compare to successful companies in your revenue bracket and industry.
Your comprehensive diagnostic report begins with a analysis of your current marketing performance across all channels and touchpoints, giving you unprecedented visibility into what's actually happening in your business. You'll receive detailed numerical scores for each section of your marketing system, allowing you to quickly identify your strongest assets and most critical weaknesses without guesswork. The roadmap clearly distinguishes between elements that are working effectively and those that are broken or underperforming, providing a factual baseline from which to measure all future improvements.
Your journey doesn't end with the report—you'll also receive a complimentary 30-minute strategy session with one of our seasoned Fractional CMO advisers who will personally review your diagnostic results and answer your most pressing questions. During this focused consultation, you'll receive custom recommendations based on your specific business challenges, market position, and growth objectives. This personalized guidance ensures you fully understand how to implement the highest-priority recommendations in your specific business context and gives you direct access to expertise that normally costs thousands.
Susan's consulting business was stuck at $650K/year despite working 60+ hour weeks.
His diagnostic revealed:
Strong content but poor lead capture systems
(Attract score: 42%)
Excellent service but weak offer positioning
(Convert score: 38%)
No systematic referral process
(Retention score: 29%)
After implementing just the top 3 recommendations from his diagnostic report:
Lead conversion improved 47% in 60 days
Average client value increased from $3,500 to $5,700
Revenue grew to $912K (annualized) in just one quarter
This Is PERFECT For You If...
Your business generates $250K+ per year (especially $1M-$15M+)
Our diagnostic is specifically calibrated for established businesses ready for significant growth. We've found that companies in this revenue range face unique scaling challenges that our framework directly addresses—challenges different from startups or billion-dollar enterprises.
You want to grow but aren't sure which marketing levers to pull
If you're feeling overwhelmed with options and uncertain which strategies deserve your limited time and resources, our diagnostic will give you data-backed clarity on exactly what to prioritize for maximum ROI.
You're tired of gurus selling you the next "magic bullet"
If you've wasted money on courses, masterminds, or strategies that promised results but delivered disappointment, our framework offers a refreshing alternative: a systematic analysis based on what actually works across 1,000+ real businesses.
You need clarity and a roadmap, not another 8-week course
When you're busy running a company, you don't have time for extensive training or theoretical concepts. Our diagnostic delivers actionable insights in minutes, not months, so you can implement improvements immediately.
You believe in data-driven decisions over hunches and trends
If you prefer making marketing decisions based on objective measurements rather than following the latest social media trend, our analytical approach will give you the metrics-based guidance you're looking for.
You're ready to stop guessing and start growing systematically
The diagnostic is perfect for business owners who want to transform their marketing from a source of constant frustration to a predictable, scalable system that delivers consistent results.
Takes 10 minutes to complete
Get your 11-page custom report instantly
Book your free 30-minute strategy session
Start implementing proven growth strategies today
Frequently Asked Questions
Common Queries Answered for Your Marketing Success
How long does it take to complete the diagnostic?
The diagnostic takes approximately 10 minutes to complete. You'll answer 55 strategic questions about your marketing, and our system will immediately generate your custom 11-page report. Most clients tell us it's the most valuable 10 minutes they've spent on their marketing strategy in years..
What makes this different from other marketing assessments?
Unlike generic marketing quizzes or simplistic assessments, our diagnostic uses the proprietary ANCHOR Framework™ developed through working with 1,000+ businesses. It provides numerical scores for each area of your marketing, benchmarks you against successful businesses in your revenue bracket, and delivers specific, prioritized recommendations rather than vague advice or theory.
Will this work for my specific business model?
Yes. We've successfully applied the ANCHOR Framework™ across virtually every business model—from e-commerce and service businesses to SaaS, coaching, consulting, agencies, content creators, and course businesses. While the specific recommendations will be tailored to your situation, the fundamental marketing principles work across all business models generating $250K+ in annual revenue.
What happens after I get my report?
Immediately after receiving your diagnostic report, you'll have the option to schedule your complimentary 30-minute strategy session with one of our Fractional CMO advisers. During this call, they'll help you interpret the results, answer your specific questions, and provide guidance on implementing the highest-priority recommendations for your unique situation.
Is the $97 a one-time fee or a subscription?
The $97 is a one-time payment with no hidden fees, subscriptions, or upsells. It gives you lifetime access to your diagnostic report and includes the free 30-minute strategy session. While we do offer additional services for businesses that want ongoing support, there's absolutely no obligation to purchase anything beyond the initial diagnostic.
What if I'm not satisfied with my diagnostic results?
We stand firmly behind the value of our diagnostic. If you complete the assessment and don't feel it provides clear, valuable insights about your marketing, simply email our support team within 14 days, and we'll refund your payment in full. We maintain a 98.7% satisfaction rate because the diagnostic delivers real clarity and actionable guidance for virtually every business.
If this diagnostic doesn't give you immediate clarity on what's holding your marketing back, just email us for a full refund.
Keep the report. Keep the insights. No questions asked.
But if you're like our other clients, you'll probably say: "This just saved me months of wasted time and thousands in marketing mistakes."
Copyrights 2025 FractionalCMO.com | Terms & Conditions | Privacy Policy
As a marketing educational provider, Fractional CMO LLC offers training resources rather than business opportunity schemes or wealth-creation programs. While we provide knowledge designed to enhance decision-making capabilities regarding investments, our programs come with no success guarantees. We explicitly avoid making claims about potential earnings, required efforts, or financial gains from our educational materials. Our content represents proprietary intellectual property safeguarded under copyright protection, with any unauthorized sharing or replication expressly forbidden. For complete legal information, please consult our Terms of Service or Privacy Policy above.
Financial risk accompanies all investment activities, and participants should understand they might lose partial or total investments. Our educational content provides general guidance that may not suit every individual or scenario. Fractional CMO LLC makes no assertions concerning the probability of specific outcomes or predictable performance for any investment approach discussed.
Testimonials and case studies reflect personal experiences from past clients who've engaged with our educational programs. These outcomes vary significantly and depend on numerous factors including personal dedication, available time, individual capabilities, and external market conditions beyond our control. Our performance metrics focus on tracking service delivery completion and customer satisfaction surveys rather than financial outcomes. It's important to recognize that completed service transactions shouldn't be equated with financial success. Many participants either fail to complete the program, discontinue the program, fail to implement the techniques taught, or struggle to achieve sales success despite implementation attempts.
Fractional CMO LLC occasionally directs users to external content or references services produced by unaffiliated third parties. We assume no responsibility for such external materials and neither endorse nor approve them. When Fractional CMO LLC recommends third-party service providers, be aware that some may share ownership connections or business relationships with our company.
This website operates independently from YouTube, Bing, Google, and Facebook platforms and receives no official endorsement from Google Inc, Microsoft Inc, or Meta Inc. FACEBOOK, YOUTUBE, and BING remain registered trademarks of their respective corporate owners: FACEBOOK Inc, GOOGLE Inc, and MICROSOFT Inc.